Advantage

Jacquie Myburgh Chemaly

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The editor of VISI from 2010, Jacquie previously edited prestigious titles such as Food and Home Entertaining, Style and ELLE before freelancing for a number of years.

CONTRIBUTORS Andrew Welch

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Y&R South Africa's CEO, Andrew joined the agency in May 2011 after relocating from London's esteemed branding company, Landor Associates. Welch set the global benchmark in campaign success and holistic branding standards

David Blyth

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Group MD of Yellowwood, David is a strategy practitioner with some 18 years in the industry. He joined Yellowwood after returning from London where he was Principal Consultant at Everystone Group, WPP's boutique marketing consultancy specialising in financial services.

Let's just leave it at that

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

AT THIS YEAR'S APEX Awards, it was a coup for the organisers to have as the guest speaker, Nobel Prize nominee Waleed Rashed. He's the founder and one of the six members of the April Youth Movement in Egypt.
His inspirational talk was from the heart as he shared the massive non-violent protests of 18 days that caused the end of the longstanding dictatorship of Hosni Mubarak.

South Africans k

A CONFERENCE FOR THE INDUSTRY, BY THE INDUSTRY

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Amber-Jane Pearson With the successful third annual Integrated Marketing Communication Conference making a massive mark in the Mother City at the begining of June, Daniel Marcus, MD of Living Your Brand and the creative mind behind the name gives us the low-down on the past, present and future plans for one of the most significant marketing conference series to hit the country What was your

CONNECTED CONVERSATIONS

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Danette Breitenbach UK based Philippa Hainsworth was the guest speaker at the first of a series of presentations, Connected Conversations, hosted by Continental Outdoor HAINSWORTH SAYS that the profound changes in people's lives now, owing to technology, communication and our connected world are as signi cant as in the industrial revolution.
"This is an era when the individual ha

YOUTH PANEL

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

"I'VE HEARD AMAZING THINGS" Our youth panel told us all about the trips they've taken and not taken in some instances to the Western Cape. They shared who they went with, why they went there and also talked about their favourite spots {Mustafa Okeahalam 14} I've been to the Western Cape at least six times on holiday with my family.
I've mostly been to Cape Town, where my favourite

THE CATALYST FOR ENGAGEMENT

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

When Facebook launched their new premium advertising formats in February 2012 it was based on the understanding that content be it page posts, photographs, videos or shared stories is the catalyst for engagement Internally Facebook conducted tests to review the success of the new social advertising formats and the results were impressive upgraded ads had a 40% higher engagement, we

NEW ACCOUNTS

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

· Unlimited's lifestyle media specialists TLC · have signed Garnier to advertise in its gym holding and Pharmaceutical manufacturer Wyeth has signed with TLC for the fourth consecutive year to promote its paediatric Prevenar vaccine · · Owlhurst Communications has been confirmed as the communications partner for Emerald Resort & Casino

THE NEW-MILLENNIUM LSMS

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

SINCE THE DAWN of the new millennium, rapid change has been a constant factor in the media arena. But change is not just the preserve of SA's media platforms.

From 1994 on, the face of South African society has also been in constant ux, with a steadily declining lower class and a burgeoning middle class.
Measuring the living standards of SA's population has always fallen to SAARF's Living St

ELECTROLUX CELEBRATES ITS CENTENARY

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Did you know that over the last 100 years Electrolux has been busy making life easier for home and o ce?
· In 1921 the rst household vacuum cleaner on runners was launched. This was also the starting point from which all-future design aspects of the modern vacuum cleaner were built on.
· In 1930 Electrolux brought consumers the rst built-in refrigerator · In the 1950's Electo

ALTERNATIVE MEDIA A WINTERS TALE

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Dave McKenzie, MD, BOO! Alternative Media Communications It's cold outside; it's wintertime and we're in the thick of it. So grab a steaming cup of coffee or hot chocolate while we take a few minutes to entertain you with the brilliance of what we generally refer to as ambient, guerrilla, experiential or alternative media Ambient mediA takes consumers by surprise, it makes an indelible

INDUSTRY ISSUES WHEN THE UNTHINKABLE PERSONAL REALITY STRIKES, WHERE DO AD PEOPLE GO?

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Odette van der Haar CEO of Association for Communication & Advertising (ACA) Email: odette@aaaltd.co.za THANKS TO the fruit of our profession's creative intellect, each day we're surrounded by powerful and evolving brands, leading edge advertising campaigns, interactive marketing initiatives and a convergence of branding, marketing and creativity that has never been seen before.
Yet, there

HEROES AND ZEROES

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Jacaranda FM, in collaboration with Corruption Watch, launched the `No more tjo-tjo' campaign at the beginning of June in a bid to eradicate corruption in South Africa.
According to Denzil Taylor, news manager at Jacaranda FM, corruption hinders development, depletes the public purse, and is increasingly in the news, motivating a practical, proactive and widespread commitment to stopping corrup

PURE FUNDRAISING

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Dettol has recently launched its `Health for More Touch' campaign across Unlimited's TLC platforms for a period of three months, encouraging consumers to buy any Dettol product to help raise funds for the Children's Hospital Trust. The campaign shows how a brand can combine CSI initiatives and product information in clear and creative communication, bearing in mind that should consumers

NEVER LET A CREATIVE DICTATE YOUR MEDIA PLAN

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

It is the age-old scenario of the chicken or the egg, which comes first, media or creative? Many agencies will tell you they run in parallel. But the reality is it NEVER happens. And the truth be told, there is very good reason why not. However to understand why, we need to take a step back, says Rob van Rooyen ONE OF THE BIGGEST mistakes advertising agencies made was allowing `media' to leave

TRENDS WHY AM I STILL BEING DEFINED BY MY FRIDGE?

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Dion Chang, @dionchang THERE'S A WORRYING trend running through the marketing and advertising industries. Mention LSMs and you inevitably hear how outdated this form of consumer segmentation has become and yet, it is still used as the benchmark when pro ling a target market. It's like using cooking oil in your car for a long distance journey: it sort of works and you just hope it's su cient

BEHIND BRANDING THERE IS METHOD TO PURPOSE

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Danni Dixon, MD of Hello Purpose Brand Engineering The firs Two articles in the series focused on P&G and Apple's success in purpose branding but can a new unknown brand be as successful? Meet Method and its co-founders Adam Lowry and Eric Ryan. Method is the leading innovator of premium healthy home and personal care products in North America, Europe, Australia and Asia and it is only

ADJUDICATE ASA proves itself as a cost effective forum

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Christine Kalibbala THE ADVERTISING STANDARDS Authority of South Africa (ASA) has proven to be one of the most expedient and cost e ective forums, as far as dealing with contentious issues pertaining to trademarks, trade names or symbols etc, as opposed to launching proceedings in the High Court.
More often than not, trademark proprietors or individuals/entities who have common l

I'll swap you!

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

People don't like banks. So how did Capitec Bank increase its new client base to 4.8 million?
Brian Berkman examines Capitec's Live Free Project By Brian Berkman Capitec's Live Free project launched in December 2010 by Society (previously +one) and Atmosphere.
Dan Pinch, speaking for Society, describes the project as a national initiative that encouraged South Africans to get back to basi

The Last Rhinos - Lawrence Anthony - Book: R132.95 eBook: R79.95

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Life on Lawrence Anthony's game reserve, Thula Thula, is rarely dull, what with spitting cobras endangering his rangers and the unpredictable behaviour of his herd of elephants. At least his orphaned rhino Heidi is calm around people, and a favourite of sta and guests alike, until she is brutally slaughtered for her horn. Furious and heartsick, Lawrence heads o to track down the poachers, bu

Eight Days in September - Frank Chikane - Book: R175.95 eBook: R94.95

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

A riveting, behind-the-scenes account of the removal of Thabo Mbeki as President of South Africa, which examines the build-up to events, describes the details of those seven days in September 2008 and explores Mbeki's legacy. `Seven days in September' refers to the seven-day period in September 2008 when Thabo Mbeki was removed from o ce as the President of SA. At the time, Frank Chikane w

Riaan Cruywagen - Wat's nuusRiaan Cruywagen - Boek: R117.95 eBoek: R84.95

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Na 47 jaar in die uitsaaiwese onthul Riaan Cruywagen uiteindelik wat agter die SABC en SAUK se skerms gebeur en hoe hy dit regkry om na 37 jaar nogsteeds vir ons die nuus te bring in ons huis op die televisie.

Riaan vertel onder andere waarom hy so histeries gelag het met `n uitsending in die tagtigerjare, waarom hy deesdae in popmusiek videos verskyn en saam met pragtige

Kalahari.com

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Stand the chance of winning one of two kalahari.com giftGet the vouchers tofree of R200 app mobile the value http:/ / gettag.mob each. Simply SMS the word #advantage, followed by the word #ebook and your NAME to @advantagemag on Twitter. Competition closes 30th June 2012. By entering this competition you consent to receiving electronic information pertaining to AdVantage.
Terms and conditio

The mobile shake up

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Catching Mobilitrix's CEO Chris Rolfe (@chrisrolfe1) after his Net Prophet talk in Cape Town to talk to Advantage results in an enthused discussion about mobile rewards and how exactly Mobilitrix is affecting consumer behaviour By Daniel Scheffler (@danielscheffler) The company has positioned itself to be a leader in intelligent mobile marketing solutions that simply reward loyalty and so Ad

ON FILE

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

NAME: JANETTE FIANDER POSITION: ACCOUNT EXECUTIVE COMPANY: NINE MILE MEDIA Why do you do the work you do?
It allows me to combine my creative skills with my people, managerial and marketing experience.
What does your position entail?
Securing long-term relationships with clients, media companies, and advertising agencies, as well as managing restaurant and group relationships. What

WHAT IF PRINT REALLY DIED? WOULD YOUR PR HOLD UP?

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Lebo Madiba PR HAS CHANGED, but no doubt, print media has changed too.

Calling one of the major newspapers recently, seeking to speak to a health writer, we were informed that they no longer had a speci c journalist that handled the beat. A sign of the times, some say. We come from an era where every beat had its own writer, and we are now entering one where newsrooms have shrunk due

A Good Samaritan

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The Advertising Benevolent Fund (ABF) is celebrating its 43rd birthday this year. Yet celebratory is probably a tad more festive than the fund is really feeling, as grave concerns were recently raised about its future prospects By Magdel Louw WHEN THE ABF was founded in 1969, the idea was for it to be a non-profit vital support fund helping those in the South African advertising, marketing

A friend indeed

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Advertising and branding expert Andy Rice has recently accepted to be the ABF's rst patron. He strongly believes in the ABF's survival. "The advertising and relations profession is not best known for long term planning and stability, so it's possible that employees can nd themselves in nancial distress. And as, rightly or wrongly, it is usefulness vs. grey haired wisdom in this industr

Quality not quantity

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

How do you measure success with your social media campaigns? Introducing `The iProspect Facebook Engagement index' that may explode the myth of `likes' = engagement By Stuart Fairbairns, head of social media, iProspect IN RECENT YEARS, there has been a massive growth globally in the number of brands opting to utilise social media platforms to communicate with their target audiences.

What's not to like?

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Which is the least attractive? "I like you.
No really. I really, really like you...!" or "Like me. No, please. Really, really like me...!" By Andrew Welch: Y&R SA CEO I OFTEN THINK consumers in social media that succumb to the Like-hype, as well as the brands that fuel it, exhibit some of the less attractive traits of social or human behaviour namely to impose oneself; a sort of forced in y

Doing business on purpose

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

In 2012, a brand of customer activism that is unprecedented and more aggressive than ever before has spread like wildfire across the globe. Household brands like McDonald's, Starbucks, KFC and many others have come under worldwide public scrutiny via Facebook, Twitter, blogs and now, petition sites. In this way, citizens acting as customer activists have, for example, forced companies to change ma

The future is here

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By tracking trends in SA, one thing is a certainty mobile will have a monumental effect on how brands communicate in the future By Tanya Schreuder, joint MD, Vizeum South Africa IT WAS REFRESHING, when after a visit from our Group's global trend analyst, I realised that many of his predicted trends for 2012, were already in ltrating the South African market.

Dan Calladine (head of Aegis F

Picture perfect

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

"YOU DON'T TAKE A PHOTOGRAPH.
YOU ASK, QUIETLY, TO BORROW THE MOMENT" AUTHOR UNKNOWN By Pam Wills, MD of Gallo Images The rise of the digital realm has opened up fantastic opportunities for anyone with a new age camera or phone to enter the world of commercial photography. Coupled with this, the internet's hosting of images makes sourcing the right picture incredibly quick and easy for

Understanding the South African market: a multi-tiered approach?

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Digital has come of age in SA, or has it?
By Yoav Tchelet, executive digital director, dotJWT, the digital arm of JWT Brands are moving quickly to adopt social media and dabble with mobile focused campaigns. But as much as things change, the focus seems to remain the same no digital strategy but lots of wastage on campaigns and platforms that deliver no real return for these brands.
We a

A positive future

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

This month's cover was designed by Just Design. Justin Haarhoff founded the agency in 2000 after he left Rembrandt as art director JUST DESIGN began by supplying specialist packaging and branding solutions to the tobacco and alcohol industries. The company launched with five employees working directly for British American Tobacco. Within a decade, the agency grew to include 23 staff members. The

JUST DESIGN

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

BEE rating: Level 4 Contributor Ownership: 100% Alastair Haarho Billings band: ZAR 10-25 million New accounts / projects: I&J, Devil's Peak Brewing Co., Savanna, Hunters, Zonnebloem Wines, Nederburg Wines, Liqui-Fruit Accounts lost: None - 2012 Clients: Distell, British American Tobacco, AVI, Ceres Beverage Company, DGB, PUMA, La Motte Wine Estate, Rupert & Rothschild, SCP Quality Foods, Olive P

CAMPAIGNS Devil's Peak Brewing Company

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Campaign: New Packaging Design The Brief: To develop a new strategic brand framework for a new craft beer brand under the name of Devil's Peak Brewing. Once de ned and approved, the agency had to create names and packaging execution for each of the four variants within the brand portfolio.
Each of the designs needed to retain a unique craft beer feel while still communicating a comprehensive an

The Ceres Beverage Company - Liqui-Fruit

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Campaign: Packaging Redesign The Brief: The brief was to upgrade the visual identity and packaging, while at the same time, retain all the elements that make it a familiar and popular local household classic.
Creative solution: Fruit became the hero, packed onto the front panel and crowding out any white space. Bold colours and dynamic pack architecture highlight the vibrancy, freshness and nat

The Mother of design

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Cape Town has been named World Design Capital for 2014. But what does this really mean for the Mother City?
The media, marketing and advertising industry had their say Cape Town holds the key to creativity By Tim Culley, MD, TBWA Cape Town Moving to Cape town from London eight years ago, I was taken aback by the sheer diversity of global influences that had shaped the city. You can wander t

Western Cape design drive boosts regional economy

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Alastair Haarhoff, MD of Just Design "Design is not just what it looks like.

Design is how it works," said inventor and designer extraordinaire, Steve Jobs, better known as Apple co-founder. To the uninitiated, design is merely about aesthetics, when in fact, what counts as much is the creative strategy behind the design and the talent of the design team that drives it. Design, then, can b

By Seth Rotherham, founder & CEO, 2oceansvibe Media

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

There is no doubt that the World Design Capital 2014 status is an important one for Cape Town and indeed the media, marketing and advertising industry that dwells therein. It is a very proud industry and something that I am very proud to be a part of. 2oceansvibe Media finds itself dealing with a multi-platform offering that all eventually blends into digital. Our written offering,

Jenny Ehlers, creative director, King James RSVP

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

I'm hoping that our nomination as Design Capital of the World in 2014 will put the global spotlight on Cape Town and will showcase some of the extraordinary creativity and innovation that resides here. It will position Cape Town as a leading centre of design and also build our global image as a must-see travel destination. Receiving this accolade will hopefully attract foreign investment

Brandon de Kock, creative director of RamsayMedia

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Cape Town World Design Capital in 2014. Sounds magni cent, doesn't it? For the average Capetonian, it will hopefully mean one thing: the City will now, nally, get around to doing something about our most famous piece of urban design the un nished highway yover. It's as much a part of the city as that famous mountain. Without meaning to be pessimistic, since hosting rugby, cricket and

Andrew Human, CEO, The Loerie Awards

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

I think Cape Town's status as Design Capital of the world in 2014 is the single most exciting thing happening in SA right now. Before you laugh this off, give me a chance to explain why: The creative economy is an opportunity for SA to develop an industry that is world leading and create thousands of jobs in the process. Creativity is something that Africa has in abundance. If we educate our youth

Pete Case, CEO & founder of Gloo

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Firstly, well done Cape Town! Let's not use this positive moment to help fuel the old age industry chatter about the creative differences between our cities. Rather let's hope that this award is seen as a significant win for all of SA and less to encourage this nonsensical ongoing divide.
The reality is that the award will benefit the country as a whole, as international interest is directed he

Jakkie Brink, deputy creative director at The Jupiter Drawing Room Cape Town

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

If you want to be all deep and/or technical, you can carry on about Cape Town's position as the country's creative hot spot and its growing a global identity as a centre for design, art and creativity.
You can list Design Indaba; Cape Town Creative Week; events celebrating creativity in all forms such as the TOFFIE Festivals; being awarded the World Design Capital 2014 badg

Mathew Weiss, general manager, The Brand Union, Cape Town

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

World Design Capital 2014 will be what we make of it. Our agency is already using the title to its advantage. We recently marketed The Brand Union Cape Town to the rest of our global network as the new `it' place to outsource creative work. We had a strong value proposition frontier creativity, worthy of the title WDC 2014, at a fraction of the cost of London or New York.
Th

You don't need a holiday, you need Cape Town!

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

In November last year Cape Town Tourism launched a new brand concept and marketing campaign for Cape Town, designed to complement the city and region's broader economic strategy and brand The concepTual process kicked off in 2008 when The City of Cape Town mandated Cape Town Tourism to lead a brand positioning process for the destination taking into consideration all of the aspects that

Pendoring wants to bowl a bouncer ... at its Cape Town debut in September

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

IT'S ALL SYSTEMS GO to ensure Pendoring's debut at the Cape Town Creative Week as well as its rst awards evening in the Mother City the rst since its inception 18 years ago delivers a bouncer, whose impact is sure to be felt for years to come.
Setting the scene for Cape Town's annual advertising, marketing and media invasion is the popular and choc-a-block Cape Town Creative Week (17-23 Sep

Taking creativity seriously A case for creativity as an economic game changer

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Bulelwa Makalima-Ngewana, MD of the Cape Town Partnership* Cape Town is fasT growing a reputation as SA's top creative hub not only because of its concentration of advertising and design talent, but also due to the ingenuity of small producers, musicians, inventors, innovators, crafters, choreographers, captivating young artists and blue-sky thinkers that call this city their home and the

It's not what it looks like, but how it makes you feel

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Jacquie Myburgh Chemaly, editor of VISI magazine As editor of VISI magazine, I spend a large part of my time in Cape Town where the publisher's head office is situated. However, my home is in Johannesburg, so I am regularly offered stark reminders of exactly how different these two cities really are.
In the world of lifestyle and design that I inhabit professionally, it all boils down to w

THE NUMBERS Seven superb creative gatherings

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Any which way you cut it, the many events and exhibitions on offer in Cape Town add up to one creative capital Creative Coffee Mornings Get your coffee fix while you take inspiration from a local creative on the first Friday of every month: T: 083 276 9051 http://www.creativemornings.com The Book Lounge For lectures, readings, literary discussions and Saturday morning book sessions for your ki

Talent in our own backyard

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

In early 2012, around the same time that Cape Town was announced the new Design Capital of the World (the first African City to be awarded this very inspiring accolade), local agency Y&R moved camp to a new premises in Woodstock. This area is arguably the emerging epicentre of local design, production and all things creative and innovative in the city.
Situated right in the heart of all the act

Five great creative events

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The Loerie Awards The Loerie Awards is an annual celebration of creativity in all areas of brand communication. 2012 marks the 34th annual Loeries event.
17 23 September 2012 T: 011 326 0304 http://www.theloerieawards.co.za Creative Week Cape Town Creative Week Cape Town showcases creativity in design, music, film, theatre, business, innovation, digital media, fine arts and crafts in Cape Tow

Nine fine places to find other creatives

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The Field Office A dual space in The Fringe that serves great coffee whilst also being a showroom for inspirational furniture design gig Pedersen + Lennard.
37 Barrack Street, The Fringe T: 021 461 4599 http://www.fieldoffice.co.za Superette A restaurant and deli by the guys who brought you Whatiftheworld and the Neighbourgoods Markets (CT and JHB), Superette serves up awesome food and is fille

From Paper to Technology

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

One of the milestones of the previous century has been the shift from paper to screen and ink to pixel. Will technology be the death of the printed word, or can a comfortable and effective balance of the two evolve? By Fiona Hitchcock, managing partner at Sunshinegun WHAT ARE THE implications of this shift from paper to technology, and can reading survive this evolution? Certainly, publish

Page by page

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

E-news letters, e-letterheads, e-statements and the like have obviously affected the use of paper By Caroline Coughlan, marketing manager of Antalis South Africa We have seen a definite drop in volume of corporate Identity print.

Large companies that used to print long runs of statements, letterheads etc. now print much less, as a lot of communication is done electronically.

Intere

The digital print revolution

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

What are the latest developments in digital print technology? Steve Loughton, chairman of digital, screen and litho printers, Clarion Printed Products, explains What's happening in 2012?
Output speed has increased significantly, allowing digital printing to challenge the traditional Litho and Screen print processes. Initially the entry point of the digital printing process was small volume

Changing the face of large format printing

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

In a first for Africa, Beith Digital has brought the HP Scitex FB7600 Industrial Press to the continent and is set to change the face of large format printing in the industry By Danette Breitenbach In the process of being installed at the Beith Digital premises in Sandton, the HP FB7600 is set to start production in three to four weeks' time at which time Beith will start introducing

Technology: driving new design and print conversations

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Technology continues to revolutionise design with the latest programmes and processes enabling new creative possibilities both in the physical and digital space. This, in turn, is allowing branding agencies to have different conversations with clients in terms of meeting long-term objectives, particularly when it comes to printing and packaging By Lorrine Araujo, MD, Letsema Communications OV

Behind the world of EXHIBITIONS

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The tide is turning for SA's exhibition industry, say the experts. The effects of the economic downturn have challenged the industry to question how it does business. The strong and the innovative have come out swimming strongly By Danette Breitenbach CAROL WEAVING, MD, Thebe Exhibitions & Projects, says like every other industry, the exhibition industry has felt the effects of the economic do

Top trends influencing the exhibition industry

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

CAROL WEAVING, MD, THEBE EXHIBITIONS & PROJECTS · The role of social media in marketing and communication · The fact that clients want more value-adds than before · Consumers are becoming more and more sophisticated, forcing the industry to become very niche focused · The constant need for tangible, measurable return on investment · Closer cooperation between industry partners and suppliers for mo

Is Africa ready for show time?

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

By Brian Kennedy, chief executive, Oasys Innovations EXHIBITIONS AND events connect people with new products, systems and services. They serve as a catalyst to further advance economic reform. Countries that are considered emerging markets or that are in the process of economic transformation are beneficiaries of proactive marketing engagement by entrepreneurs, with cascading effects on the soci

Innovation is the name of the game

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Exhibitions attract similar audiences and so, in order to stay new and exciting, organisers have to be innovative about events and value added programmes, says Amanda Cunningham, MD, The Wedding Expo WITH ONLY A very small percentage of South Africans planning a wedding at any one time, reaching engaged couples can be likened to fi nding a needle in a haystack. Thus, professionals in the

Really Awesome Gaming Event

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

rAge. From the Pyramids to Paris, to an undersea cavern ghting salt-waterBy Brandon Faber zombies, it's all in a game's work GAMING'S COME A LONG way since the days of Atari and needing 10 floppy-disks to play a three colour version of some Karate game where `the hero' had three moves (chop, kick, knee). Gaming has largely become mainstream in households across the planet... with game time also

How to gain maximum ROI from exhibitions

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

Being both exhibitions organisers and exhibitors themselves, Complete Exhibitions has learnt how to maximise the opportunities presented by participation in shows such as Meetings Africa and Markex. Robert Walker, business development manager at Complete Exhibitions, has put together his top tips for maximising your ROI through exhibitions 1. The objectives need to be clearly defi ned to ensure

Digital: enhancing exhibitions

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The role of social media and the internet has completely changed the way exhibitions market and communicate, both to exhibitors and visitors DIGITAL PLATFORMS have had a fundamental role in the way exhibitions are organised and marketed. Carol Weaving, MD, Thebe Exhibitions & Projects, explains that it started with websites and search engine optimization. "Today we are expected to use tools

TALENT

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

MAZWI XABA Editor-in-chief Daily Sun and Sunday Sun LUISE ALLEMANN Account director Owlhurst BRADLEY DUBBELMAN Strategist HKLM LERATO SITHOLE Account executive Radmark ANGELA ASCHMANN Account director Langa 360, Cape Town BRENDA CAPLEN Director Gearhouse ICS JOHANNI C JENNINGS Strategist human.kind Advertising NOMBULELO MCATSHELA Credit controller Mediamark KINGSLEY POTTER CEO VWV

ADREVIEW 2012

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

The crème de la crème of the advertising industry gathered at the Sandston Convention Centre for the 2012 Tony Koenderman AdReview Awards in May. Agency of the year went too Gloo Digital Design and the lifetime achievement award went to Nunu Ntshingila.

1. Ogilvy Marketing Group of the Year 2. Mediology: Small and Overall Media Agency of the Year 3. Baobab Award: The Old Shanghai Firecracker

CHEERS

authour@pressmart.com (authour) — Fri, 01 Jun 2012 00:00:00 GMT

AdVantage hosted its rst readers' evening with Glenmorangie Single Malt Whisky. The event was hosted by Glenmorangie's brand ambassador, Neil Hendriksz who took the guests on a journey into the world of ne whisky. The venue, HQ, at 24 Central, Sandton, provided delicious supper following the tasting.

1 & 2. Welcome drinks for the guests 3. Neil Hendriksz, Glenmorangie brand ambassador 4. Michel